Before launching her namesake label in 2005, Ulrika led a successful career as an interior and fashion stylist, traveling the globe with publications such as Vogue and Elle. Ulrika has won several awards such as The Golden Button in 2014, for best designer, Elle award for Best Accessory Brand and Prize of Honour Award.
In 2010 Ulrika founded an independent, biannual print magazine of the same name. Rika magazine is Ulrikas tool to show the world what inspires her, her philosophy. Ulrika looks at women as muses with each issue featuring, and celebrating fearless, strong women in creative industries.
The Rika world is constantly evolving with each new project complementing the existing. Staying true to her vision, Ulrika only enters projects that she truly believes in.