The Founder

Before launching her namesake label in 2005, Ulrika led a successful career as an interior and fashion stylish, traveling the globe with publications such as Vogue and Elle.
Ulrika has won several awards such as The Golden Button in 2014, for best designer, Elle award for Best Accessory Brand and Prize of Honour Award.

In 2010 Ulrika founded an independent, biannual print magazine of the same name. Rika magazine is Ulrikas tool to show the world what inspires her, her philosophy. Ulrika looks at women as muses with each issue featuring, and celebrating fearless, strong women in creative industries.

Not one to limit herself, Lundgren’s empire also consists of Maison Rika, an intimate guesthouse that encapsulates the essence of her world. Maison Rika is located across the road from Rika’s flagship store on the historical 9 streets in Amsterdam.

The Rika world is constantly evolving with each new project complimenting the existing. Staying true to her vision, Ulrika only enters projects that she truly believes in.

Rika Studios

Rika Studios is closely connected to Ulrikas personal style and the inspiration she gains from like-minded women. “I’m very much inspired by the women I have around me; I’m always thinking of their  character and style and how they would wear these clothes.”

Many of the pieces are cut generously, with an oversized relaxed ease; a man style coat, classic shirt dresses with elongated sleeves and exaggerated cuffs, jackets in bright colours and cashmere blend tees designed to drape.

The masculine feel works seamlessly back with feminine tailoring. Together, the clothes seem like the kinds of things you’d want to wear so often, you might be inspired to purge your closet of everything else.

Designed to age beautifully and be worn and built on season after season; cool, modern-minded clothes and accessories. In Ulrika’s own words “It’s all about a simple way of wearing clothes. Functional and easy going.”


Rika Magazine

Combining arresting imagery with out-of-the-box features, the beautifully produced title holds its own with the industry’s leading independent players. Each issue has a theme, which is freely interpreted by an array of established and up-and-coming contributors.” Some of those contributors have included Helena Christiansen, Anton Corbijn, Yoko Ono, Sarah Moon, Tallulah Harlech, Patti Wilson and Naho Kubota. A purely editorial publication, Rika Magazine prints only two thousand copies. Each issue is printed with multiple covers, to re-ect the eclectic and diverse inspirations behind the brand and the collections. The issues are optimistic, littered with stunning ideas and imagery, Rika Magazine is perfect for the open-minded creativity lovers of the world.



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